Dilemma
St. Marche is a premium supermarket chain in Sao Paulo that also owned Eataly. With a complex organizational structure involving multiple investors, it was facing difficulties in its decision-making process to become a digital company.
Approach
Set up an agile innovation team responsible for strategizing about the future of the company and implementing it. Support the team in board meetings and its ability to define the pace of the decision-making process with all stakeholders.
Outcome
- St. Marche started operating in different digital channels, generating revenue growth of 30%.
- Purchased a retail startup that enabled digital sales growth within a short period.
- Created a new store format, leveraging experts' knowledge.