The more you know yourself, the better you become as a leader

You lead the transformation

Hello, my name is Guilherme Bcheche. I’m a psychoanalyst and strategic consultant. I work with organizational leaders who believe that businesses - big or small, old or new - need self-confident human beings and reflexive leaders to achieve collective goals and positive impact.

Singularity leads the way

Acknowledging “singularity” — the uniqueness of individuals characterized by non-conformity and even rebelliousness — is key in helping leaders, teams, and organizations become aware of what influences their dynamics and performance. Giving room to singularity can free them from perfectionist stances or rigid leadership styles, thus spurring their ability to sustain growth and adapt to business challenges.

Psychoanalytic approach

Every process is unique in its goals, form, and achievements. It’d be naive to summarize a one-size-fits-all formula or methodology. Instead, we need to adapt to the singularity of each case — envisioning the type of approach that would work best for the situation.

Psychoanalysis — the study of the conscious and the unconscious in the mind — can shed light on behaviors and recurrent conflicts that appear irrational. Oftentimes, blind spots in our thinking, such as unconscious biases with origins from deep-seated experiences, could manifest in dysfunctional behavior, thus undermining personal dynamics and performance.

In according unconscious and irrational life the same status as the conscious and rational one, psychoanalysis is invaluable in helping leaders and organizations understand and address underlying thinking and emotions impacting them. Psychoanalysis allows for the understanding of what is happening beneath the surface, thus paving the way for open discussions and sustainable, satisfying changes.

For teams

Common dilemmas:

Our board of directors is stuck

My partners don't get me

My organization is not aligned

Our business is growing and loosing touch with its essence

For leaders

I don’t see myself in my own business

I'm technically brilliant, but my career seems to be going nowhere

I feel sad and lacking in energy every time I go to work

I feel I can't engage my team in moving towards common goals

Project phases



Taking the time to carefully listen to the dilemma and map out the path to arrive at declared and undeclared objectives.



Addressing the dilemma from multiple standpoints, with a focus on the human dimension, which encompasses strengths and vulnerabilities.



Marking the turning point of the process when the dilemma is redefined — an insightful moment when leaders/organizations can envision a brighter future.



Bringing out the best of individual and collective capacity in a collaborative and humanizing way to harness the potential for transformation.



Providing space for individuals, leaders, teams, and organizations to engage in reflection, pose questions, and embrace the transition process.


Guilherme Bcheche started his career as an architect in Belo Horizonte, Brazil. Since his subsequent entry into the field of Business Strategy, he has worked for McKinsey & Company for many years all over the world. In his work and studies in Europe, Bcheche has dived deep into psychoanalysis and applied the approach to help leaders of various organizations understand the unconscious and irrational influences driving behaviors and manage them effectively.

Degrees and accomplishments:

Bcheche is a psychoanalyst affiliated with the World Association of Psychoanalysis

He is an External Advisor at McKinsey & Company and a Professor of Leadership at Fundação Dom Cabral Business School

Bcheche earned an Executive Master’s Degree at INSEAD with Distinction.

Papers & Publications

Bcheche’s articles on leadership and psychoanalysis can be found in INSEAD Library, McKinsey & Company website, and other platforms.


Feel free to reach me at any time. It's always better to explain our processes and approaches face to face.

Guilherme R. Bcheche
2022 © Bcheche