Conta Simples is a scale-up fintech startup with accelerated growth. It was led by a team of young talents who needed to develop the ability to have difficult conversations and make unpopular decisions for the sake of the business.

Served as a sounding board with the top team to reflect on and discuss issues related to team effectiveness and business development. Initiated an individual coaching process with the CEO in parallel with a team coaching program to address agreements and alignments necessary for the proper functioning of the company's leadership team.

- CEO's posture and position changed, strengthening the ability to make decisions and have difficult conversations.
- Alignment of leadership team and space of trust created to leverage individual strengths.
- Practical and effective agreements defined to generate the results expected by stakeholders.