Ima Têxtil

Bcheche led us to a new way of thinking. It broke paradigms and allowed us to reach a new level of results. All this in a light and, at the same time, focused-on-problem-solving way. He helped to reconcile different points of view, converging views of a team with different profiles and two different family generations.”

– Raquel Rocha, Co-Owner and Director

Dilemma

Ima Têxtil is a 40-year-old family business. Its main activity is to create and distribute fashion textiles. With eight members from two different generations and two different nuclear families, the company was facing difficulties in the decision-making process of growing the business with an aligned vision of the future and the operations.

Approach

Guided Ima’s owners and main executives in a project on team dynamics, partnership alignment, and business strategy, enabling them to define a way of working together toward common goals.

Outcomes

- Growth of 30% within one year, reaching highest revenue level.
- Improved decision-making process, thus enabling the company to also invest in non-traditional work fronts.
- Trust building between generations and families, thus enhancing diversity.